Issue 64 - 24th November, 2011
Amsterdam is Europe’s new global marketing epicenterNew tax incentives by the government to attract foreign investments coupled with lots of local creative talent has poised Amsterdam as Europe’s newest global marketing capital. 1800 U.S. companies including Nike have currently set up flagship offices here and the number is growing. Tommy Hilfiger moved their international office from the U.S. to Amsterdam. Multinational and leading ad conglomerates like WPP flagship Hill & Knowlton, Omnicom giants Fleishman-Hillard, Interpublic unit GolinHarris and Ketchum have offices in the Dutch capital. Current corporate income tax rates in the Netherlands are 25% and one of the lowest for Europe. The Dutch tax system also now provides a new tax slab of 20% for the first € 200,000 in taxable company profits made by an international company.
A number of advertising and market research firms from various countries are setting up shop to take advantage of the local Dutch business scene and to be closer to their Dutch clients. Also since technological penetration in Holland is one of the highest in the world, the work culture adapts more readily to change. Most Dutch people speak at least one foreign language and are generally fluent in English which is a great advantage for foreign firms setting up operations in Holland.
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